The Brand

Label B was born out of the realization that fashion doesn’t have to suck for our planet. After being exposed to the amount of waste she herself was contributing to in the corporate market, designer and founder Bri O’Shea said enough is enough. Her dream of creating a brand that represented her core values of sustainability, quality and versatility was formed. Quality over quantity and intentional design are the foundations of the label.

“I want to create pieces that are effortlessly cool for girls that are perfectly undone. I truly believe that less is more so creating reversible swimwear out of dead-stock and recycled materials seems like a natural fit.” -Bri

All pieces are thoughtfully designed by Bri and made in sunny Florida.


What in the world is dead-stock? Old, surplus or leftover fabric that will inevitably end up in a landfill. You know the saying “One man’s trash is another man’s treasure”? Yep, exactly.


In the U.S. alone 99% of clothing thrown away can be recycled, yet 85% ends up in landfills.


We’re doing our part to help change that.

Limited Quantities

Because many of our styles are made from dead-stock material, quantities are limited. Once a style is sold out we can't promise it will be restocked :(.  

Our Promise

We are a work in progress - as we learn and grow we promise to be transparent and open with you. We invite you along for the ride!